Serti Informatique Inc., a major dealership management system (DMS) provider, is proud to announce a new business partnership with IQ 7/24, the only Canadian company that offers LoyaltyTrac to the Canadian car-dealership industry. Specifically designed for the automotive market, LoyaltyTrac is the biggest customer loyalty and retention program of its kind. This powerful tool becomes profitable quickly, since it allows increasing service revenues through referrals and the building of profitable, long-term relationships with customers.